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Consumer society

IN VICTORY, June 2006, p. 12

| Sergey Sergienko

Eat, bitterns, dress, listen: so advertising says now everywhere. Buy me, buy me, all as in Lewis Kerola's known fairy tale " in the country of miracles". Advertising says, buy me — and there will be to you a happiness. Shopping became illness of a modern society. Shopping people I muffle the feelings, fears and experiences. In this society there is no place simple. In it (him) it is necessary to be obligatory the hero and the rich man, let not in practice, so though in the eyes and eyes of associates. At what at all has no value, that you are actually. The student you or the journalist, the waiter or the designer, office-manager or the top-manager. You should consume and consumption process should bring deep satisfaction, feeling of the superiority and self-sufficiency. After all we are surrounded pretty often with great, succeeding people who live in perfect (absolute) other measurement, they have a rest on ocean, drive "Bentley", on a wrist carry " ", and to us to them, oh as is far. But advertising offers an extraordinary attraction under the name "Touch to fine". That is, you can possess that is accessible only to elite. A shirt from Donna Karan, a coat from, socks from and a bag from Luis Vjutton though something but is obligatory with a name. Certainly, if you do not presume to yourself such wastes, it is possible to be limited to more democratic brands:, olden time of Tom', at last. Consumption process gives to us inexpressible pleasure, results (brings) in a condition of a nirvana and approaches to the higher (supreme) class of people for which similar wastes cannot bring satisfaction any more, after all they presume to buy up in thing boutiques as products in supermarkets. And then to a course already there are hours at the price of apartment in the centre of Moscow, a yacht, a country house on islands. We prove to all world, that of something are capable...

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